What are the five technology trends that make up the beauty industry?
Beauty brands are utilizing everything from artificial intelligence (AI) to Augmented Reality to attract their customers in a fiercely competitive market. But whether these results work in new ways or not.
Last year, when L'Oreal said that it did not want to be the number 1 beauty firm in the world, but the number one tech company, it was clear at that time that things had changed in the industry.
"Beauty concerns for women are the same for 30 to 40 years," says Gavio Baloch, global vice president of L'Oreal Technology Incubator. But technology has made consumers more demanding. '
"Now they want more personalized and just the right products and we have to obey them."
What are the major tech trends?
1. Personalization and artificial intelligence
Goa Baloch says '50% of women complain that they do not get the right color foundation for their face and darker women want them to get more versatility'.
They say bringing thousands of shades to the market will be of no use.
L'Oreal, a subsidiary of L'Oreal, has solved this problem in the form of a custom made foundation machine called Le Tent Practicular that promises to find the exact color of your skin.
These machines are available at sulfridge and heroids stores in the UK. Lincam consultants first test your skin color with a colorimeter which is a type of digital scanner.
These results are then put into a computer that has 20,000 different colors to choose from, using a specially designed algorithm.
Finally the results of this computer are sent to a machine that mixes the foundation for you, right there in the shop.
Baloch says 'it's like mixing colors in a hardware store but the skin is much more complex.'
The demand for personalized cosmetics is on the rise, according to market research firm Mintel. Almost half of consumers want their beauty product specially made for them, and one-third of consumers believe that such products produce better results.
But at £ 85, 30 milliliters of Le Tent speculator is not cheap. And some have warned that the cost of such cosmetics is not accessible to everyone.
'It sends the message that you have to be rich to take advantage of the product,' says Sharleen Low, a review editor at the US Technology Website & Gadget. Which is beyond comprehension. '
2. Virtual try on apps
As we grow more and more online shopping, beauty brands use this fast-paced reality to enhance their experience.
Improvements in image recognition and face recognition technology make these digital overlays more accurate.
Take Safora's Virtual Artist, which lets your clients try thousands of colors of lipstick and eye shades on their smartphones or stores.
This app tracks the measurement and facial impressions of your lips and eyes so they know where to put cosmetics.
It can also match shades to your skin, as well as give you makeup tips digitally.
Safura says that since its launch in 2016, 20 million shades have been tried through Virtual Artist and other brands have also launched their 'Try On' apps from Garnier to Germany's DM. Are.
But some people who have gone through this experience say that these apps can't really be an alternative to trying out products.
Vogue Business Innovation Editor Meghan McDowall also agrees that these episodes do not produce 100% accurate results, but they also say that buyers find them useful.
In today's snap chat, when people put AR filters on their faces, it all seems fine.
Most people use them to experience new styles and styles, but they are also buying products through these apps.
3. Skin care smart devices
Would you trust a computer to rate your skin? High Mirror, a 'smart mirror' created by Taiwan's NewCompo Group, does just that.
Each time you log in it takes a picture of your face and scans it for wrinkles, spots, gums and glow levels.
Then it categorizes those things from good to bad and tells you about tips and products.
They have also created a series of filters that anyone can download from Snap Chat.
The goal is to get more photos and videos shared and that's why some of their digital creations have gone viral.
'It can change the color of your skin, it can be 3D or even colorful,' says Miss McDowall of Wag. Things that aren't possible in real life. '
It goes along with the idea that everyone has a digital twin and you can play with it. '
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